future fuel chemical company -
collateral/digital assets campaign

Future Fuel Chemical Company is a chemical manufacturing company located in Arkansas. They focus on custom chemical creation and other processed liquids.

(The following write-up explains each piece in a story way. The client is fictional.)

Collateral and Digital designs play two very different and important roles. They also have different processes and specifications.

The tri-fold brochure is a collateral piece meant for the company lobby. It provides an overview of the company without requiring the viewer to access its website. The brochure can also be taken directly with the viewer, leaving a more lasting impact.

The 2 blog pages, mobile and desktop views, are meant for B2B purposes. These blogs help gain the trust of possible clients as well as give an insight into the industry. The chemical creation industry is sometimes vague, so it is important to share what is happening behind the scenes.

Finally, the hardhat design was an extra piece created to show skill creation visual mockups. This is also a piece that could be worn by workers within the company.

Working on these pieces helped me gain more working experience with the Adobe Suite. More specifically in Adobe Illustrator, Indesign, and Photoshop.